Sunday, February 25, 2024
Top Five Reasons to See Luna Luna Forgotten Fantasy
Wednesday, August 30, 2023
Five Reasons Why You Want A Great Social Media Manager On Your Team
Five Reasons Why You Want A Great Social Media Manager On Your Team
Reason 1: Strategic Brand Building
"I am all for conversations, but you need to have a message." — Renee Blodgett
The average online attention span is 8 seconds. 1, 2, 3,
(((wait…is it three seconds?)))..
4, 5, 6, 7…8. Whew!
Within the fast paced arena of social media marketing, how much time you have to hook your audience to your brand story is getting even shorter. To earn that extra attention beyond the scroll, and get viewers to invest in your–that’s what a great social media manager does. Through crafting a focused and compelling brand narrative that speaks emotionally on a personal level, they anchor your headlines to a relationship. They create campaigns, not confusion.
Reason 2: Targeted Audience Engagement
"Social media is about sociology and psychology more than technology." — Brian Solis
Just like in a marathon, it’s about focus. Your brand story has a long term goal, and loyalty is something that is earned, step by step, mile by mileg. Relationship building with customers is not just a transaction, it’s commitment and communication. A great social media manager knows about both. Social Object Theory, a term coined by that defines how and why humans communicate with each other around themes, desires, and interests. It’s a conversation, not a speech. It’s a marathon, not a wild goose chase.
Reason 3: Consistent Online Presence
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Reaching your goals takes consistency. Social media marketers create calendars filled with content ahead of time and post regularly. They are there, reliable, and present to the conversation that sprouts up around consistent engagement. Engagament is a result of being there ready to share ideas, hear viewpoints, address concerns, adapt, and respond.
Reason 4: Data Driven Optimization
"There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each." — Michael Brenner
Data will show you If you’re out there chasing that next wild goose, or if you’re hitting your goals. Social media managers watch the numbers and adapt accordingly. They track engagement, streamline content to move within the conversations happening in your space. They use peak audience times to get the most of the post. Building social connections is emotional, and logical, but using analytics as a barometer for performance wins the prize.
Reason 5: Adapting to Trends
It is a steady pace that builds brand awareness over time. It’s also knowing how to stay on course, and how to pivot when the game changes. Those short term plays can either be leveraged toward your brand’s favor, or dropped as another lost opportunity. Social media marketers align the long game within the short game, always bending the day to day toward the end goal.
Conclusion
Social media marketers are more than just professionals; they are the quarterbacks of a brand's digital identity. In today's competitive marketplace, a skilled social media marketer empowers your business to shine amidst the competition. The stories we love of champions are made of perseverance. They are transformative and real. Great social media marketers show tangible results, results that point to new and lasting opportunities.
Keep living your dream into existence!
-Jason
Tuesday, August 29, 2023
Artwalk Ventura Debut: The Origin Story of Twice As Clever
Artwalk Ventura Debut: The Origin Story of Twice As Clever
How a recording session turned into a gig that turned into band with a big question mark.
I wrote a few songs during the winter and spring of 2021-22 that all have a consistant feel. They ring with a Rock Americana style that resonated with a pursuit of mine to root out the California aesthetic. At time of this songwriting, I was wrapping up the releases of "Up in the Sky" and "Leaving On A Train" and because my energy was focused on those singles, these new songs sorta simmered on the back burner.
I was also deeply inspired at the time working on Navigating Infinity.
In May I was offered a slot to play live for Ventura's well known Artwalk festival and of course I said yes. I didn't feel right to play as a solo artist though, especailly after working in the studio.
Twice As Clever was concieved shortly after, and is still in the womb of it's existance.
Part music, part story, part human, part AI, part community-- Twice As Clever is has an origin story that you can help write, literally online in a collaborative document.
Like a Grateful Dead Jam, it's rooted in songwriting, storytelling, and open for improvisation. Will you join us??? Now or never, we're Twice As Clever.
Wednesday, June 7, 2023
Top 3 Reasons Why Continued Education is Crucial
The Top 3 Reasons Why Continued Education is Crucial Right Now
In today's rapidly evolving world, where technology and knowledge are advancing at an unprecedented pace, the importance of continued education cannot be emphasized enough. Gone are the days when education was limited to a specific phase of life. Instead, ongoing learning has become a necessity for personal growth, professional success, and adapting to the changing landscape. In my own experience, after a long hiatus, I started taking classes at Ventura College in 2019. It’s one of the most rewarding decisions I’ve made. Here are my top three reasons why continued education is now more important than ever:
1. Keeping Pace (Learning a Different Scale)
Technology is reshaping our world at an astonishing rate. From artificial intelligence and automation to blockchain and augmented reality, innovations are disrupting industries and redefining the skills required to thrive in the job market. Continued education enables individuals to stay up-to-date with these advancements and acquire the necessary skills to remain relevant. It also provides a foundation from which to pivot, turning personal interests and passions into opportunities. Dust off that instrument and learn a new song.
“The cure for boredom is curiosity. There is no cure for curiosity.” -Dorothy Parker
2. The Gig is Global, The Stage is Local
The job market is undergoing a profound transformation, driven by globalization, automation, and changing economic landscapes. Many traditional jobs are being replaced by automation, while new job opportunities are emerging in previously unexplored sectors. Continued education plays a vital role in helping us to adapt to these shifts and seize new career opportunities. Your new job is not a job, it’s a lifestyle.
In my experience, my continued education led to a new social media marketing job, where I use my creativity helping clients with content creation and public relations. It’s also been helpful in understanding the importance of my “personal brand.” It now makes sense to weave my art and my music into my work. And I can do it anywhere on the planet.
3. Personal and Professional Growth (New Songs)
Education should not be viewed solely as a means to secure a job or advance one's career. It's about personal growth, intellectual curiosity, and a deeper understanding of the world. Continued education offers opportunities to broaden one's horizons, explore new interests, and develop critical thinking and problem-solving abilities.
In today's ever-changing world, continued education is not just an option but a necessity. By embracing lifelong learning, we open up new areas of thought, we unlock our true potential, and shape a brighter future for ourselves and the world around us. Exercise that cranium! Stretch your fingers (and the rest of your body) and stay inspired.
Tuesday, May 30, 2023
Whose Prince? SCOTUS Decision in Warhol vs. Goldsmith Case
Whose Prince? SCOTUS Decision in Warhol vs. Goldsmith Case sets Precedent for the Future of Copyright
When the commercial aspect of making art trumps the cultural aspect, who wins?
“When you sit down to write something, there should be no guidelines. The main idea is not supposed to be, ‘How many different ways can we sell it?’ That’s so far away from the true spirit of what music is.” -Prince
As an artist, I’ve been investigating the minutia of copyright law in the U.S. for the entirety of my career. It’s extremely important, and exhaustingly complex. The recent SCOTUS ruling in the Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith case adds to the complexity of copyright protections by interpreting “fair use” in terms of economics. In doing so, the decision could have a major dampening effect on contemporary art, especially art that builds upon other works ie. memes, parody and other interpretive modes of creativity.
And yes, I want the freedom to create in all these modes, and I also want the ability to properly share and attribute with ease. I'm inspired, so I’m transforming the art that was at the center of this ruling in a new mint for this blog post. I’ve turned it upside down and called it “Whose Prince?" because the visual simplicity conveys meaning more succinctly than I can write.
HaHa! It’s a paradox for me personally. I want my work to be protected too. If it’s stolen or used without my consent I want recourse within the societal structures we’ve built. On the other hand, I want the ability to create from what is available to me without having to worry about a lawsuit looming over my shoulder.
Ultimately–what I’ve concluded is summed up by the words of Prince: “When you sit down to write something, there should be no guidelines. The main idea is not supposed to be, ‘How many different ways can we sell it?’ That’s so far away from the true spirit of what music is.” I’ll add….”or what the true spirit of any medium of creation is really.”
At some point we’re all looking for a way out, a new perspective. We want to hear a guitar solo that cuts to the heart, see a photograph that captures the essence of the moment, open a soup can that feeds a cultural movement. I don’t want to feel the shadow of “the man” when I’m in that space.
One more thing...I’ve recently been super inspired by creating visual art with AI. Where does that go with copyright? Who knows at this point. I will say this. I write the prompts, I make the aesthetic decisions. I guide the variations. I mint them. Buy one. Sweep the floor. They’re signed.
Have fun out there. Stay inspired.
Saturday, May 20, 2023
Navigating Infinity @ H Gallery
Monday, March 13, 2023
Green Room Patreon Membership
In The Green Room--It's Where You Get Bragging Rights
The gift bags are digital and the experience is real.
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